Are you looking for ways to spice up your direct mail campaigns? Even if your response rates remain high, are you looking to freshen things up a little? Here are a few ways you can update your direct mailings and give them new appeal.
- Update the package.
Are you using the same envelopes you have for years? If so, try something different. Change the color. Change the size. Add a personalized teaser on the front (“John, check this out!”). If you are selling high-value products or services, consider really shaking things up with dimensional mail or novelty envelopes that look like UPS packages or USPS Priority Mail.
- Tweak your text.
Still using the same marketing text from last year? Try another direction. If you’ve been using a dry, informational style, insert some humor. If you’ve been sending short, punchy one-liners, try adding more informational text.
- Freshen up the images.
How long have you been using that same picture of your headquarters? Is your headshot in the lower right-hand corner 10 years old? Have a photographer take a new company photo. Upload a current headshot with a fabulous smile. Or maybe you just want some new images as backgrounds or illustration. Today’s selection of royalty-free imagery is professional, full of variety, and inexpensive. Try something new and see what happens!
- Add a new variable.
If you are personalizing your mailings, why not add a new variable? If you’ve been personalizing by name and gender, add age bracket or income. This gives you a whole new way to relate to customers and increase the relevance of the message. Don’t have the data? Adding variables can be as easy as a simple data append. You give us the names, we order the data. It’s that simple.
- Try a new offer.
What incentive have you been using to get people to respond? 15% discount? If so, try 10% or 25%. Go crazy and try BOGO. How are you encouraging people to log into their personalized URLs? Entrance into a sweepstakes for a gift card? Try a set of concert tickets instead.